VICE Newfronts
︎︎︎Art Direction

For Newfronts 2019 we wanted to celebrate with some of our favorite people in a very VICE way. So we designed a punk inspired dim-sum event at the legendary Jing Fong restaurant in New York City’s Chinatown featuring illustrations by Matthew Bellosi.  

Customized event items included:
  • Tip trays featuring a schedule for the night at each seat with burning briefcase matchbooks.

  • Posters featuring restaurant-inspired service messaging with digital imagery showing that VICE is, in fact, here to serve your business needs.

  • Messaging covering large walls as well as the restroom area with hundreds of different office-printed artwork that acted as a conversation starter.