Instagram — The Crew Takes Prom
︎︎︎2024
︎︎︎2024
Instagram’s back with the second installment of its campaign centered around connection, and the small, everyday acts of creativity that spark it.
The campaign centers around The Crew—a ragtag group who try to save their night after their prom plans fall apart. Launched with a 3-minute film and dozens of shorts, feature filmmaker Haley Elizabeth Anderson captured the authentic, awkward humor of today’s youth, while photographer Mayan Toledano lensed an OOH campaign that showed how Instagram makes connection fun and easy.
Supported by digital, audio, and even appearing on @instagram itself, the project marks Instagram’s most ambitious project to date.
The campaign centers around The Crew—a ragtag group who try to save their night after their prom plans fall apart. Launched with a 3-minute film and dozens of shorts, feature filmmaker Haley Elizabeth Anderson captured the authentic, awkward humor of today’s youth, while photographer Mayan Toledano lensed an OOH campaign that showed how Instagram makes connection fun and easy.
Supported by digital, audio, and even appearing on @instagram itself, the project marks Instagram’s most ambitious project to date.
Agency: Johannes Leonardo
Eric Bubas, Design Director
Hunter Hampton, GCD
Jeph Burton, GCD
Bari Schechter, ACD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Eric Bubas, Design Director
Hunter Hampton, GCD
Jeph Burton, GCD
Bari Schechter, ACD
Kevin Lu, Sr. AD
Karan Raikar, Sr. CW
Haley Elizabeth Anderson, Director
Mayan Toledano, Photographer
Mayan Toledano, Photographer
